Voice guide, positioning statement, value propositions, taglines, messaging hierarchy — the compass that keeps all your copy consistent.
Brand voice is your compass. Without it, your website sounds professional, your emails sound casual, and your ads sound desperate — three different brands in one business. We build: voice guide (personality, tone, vocabulary, rules), positioning statement, value proposition framework, taglines, messaging hierarchy, competitor differentiation matrix. Deliverable: 30-45 page brand compass playbook. Timeline: 8-12 days. From €139.70.
We map your audience, competitors, voice, and goals. Customer research, competitor audit, brand audit. You approve the creative brief before writing starts.
First draft delivered in Google Docs with strategic annotations explaining why every section, headline, and CTA was written the way it was.
Revisions based on your feedback. We adjust tone, structure, length, and specifics. Final version polished to production quality.
Final copy delivered with an implementation compass: formatting specs, hierarchy notes, A/B testing plan, and performance tracking setup.